Content rich websites

Everybody has heard the phrase ‘content is king’; browse any marketing forum and you will be told repeatedly that the best way to receive search engine traffic and link referrals is to publish plenty of good quality content.

However, writing articles can be a time consuming process, especially if your holding down a full-time job and your website is a part-time business. Can you realistically build a 50, 100 or 200 page website of quality content in a short period of time?

So why not supplement your pages with articles written by other people?

Finding articles to re-print

Fortunately there is no shortage of authors eager to allow other people to publish their articles. It is a great form of public relations, allowing the author to demonstrate their knowledge of a particular subject.

There are also a number of ‘middlemen’ on the scene. These are directories where authors submit their articles, allowing people to browse through and find suitable content. Some of these directories are vast, containing 1000s and 1000s of articles for your use.

Finding articles to re-print is very easy, simply go to your favourite search engine and enter terms such as ‘free re-print articles’ or ‘free website content’. You will soon come across a range of article directories.

Using re-print articles for your website business

There are a number of ways to grow your existing website or even set up a new business:

Knowledge directory

Many companies that own a website do not use them to their full potential. Normally the site will consist of basic information about the company, the products or services on offer and contact details.

Adding a knowledge directory of relevant articles would provide a level of added value for customers, encouraging them to return to the site frequently and generating more business.

Running an ezine or company newsletter

An extension to the knowledge directory would be to build up a mailing list of regular customers and send a newsletter to update them on new articles, plus news on new products, services and promotions.

Many people run ezines and simply find high quality re-print articles that they know their readers will be interested in. Using other people’s content provides them with the time to build their mailing lists and find more companies willing to advertise.

Network of niche websites

‘Multiple income streams’ is a big internet marketing buzzword. This is the practice of setting up a number of websites targeted at different niche markets, each generating an income that when combined with the others becomes quite substancial. The advantages of niche websites being that it is easier to dominate a very small market, whilst spreading your risk; however a high level of resource is required to create the content for each niche site.

Using free content it is possible to set up and promote a network of websites, each consisting of 30 – 50 pages, within a relatively short space of time. Each site would be used to promote a relevant affiliate product and host Google Adsense or Yahoo! Publisher Network adverts for additional income opportunities.

Search engine marketing

Free content can also be used for search engine marketing. The more pages that you have on your website, the more opportunities you will have to be found for a greater range of key phrases. Effectively you are casting a wider net to increase the size of your catch.

Search engines like websites with plenty of pages, as they perceive them to have a greater authority on a particular subject. Just do a search for a competitive key phrase and it is likely that the sites that come up at the top of the rankings will consist of a high number of pages.

Search engines also like websites that are linked to by other sites. By populating your knowledge directory, ezine or niche network with high quality content, you will be creating resources that other people will be keen to link to.

Go build it

So why not take advantage of this great marketing opportunity to build your online business.

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Let’s talk about, how important is the valid HTML code in SEO to ensure that your website is properly indexed by the search engines.

Valid HTML code has an extreme importance to search engine optimization.

Why valid HTML code is so important to your web site’s search engine optimization efforts and succeeding high rankings:

Many webmasters and newcomers to web page design overlook a crucial aspect of website promotion – the validity of the HTML code.

What is valid HTML code?

Most web pages are written in HTML.

As for every language, HTML has its own grammar, vocabulary and syntax, and each document written in HTML is supposed to follow these rules.

Like any language, HTML constantly changes. As HTML has become a relative complex language, it’s very easy to make mistakes … and we do know by now the favorable weight the new msn.com beta search engine places on proper coding practice.

HTML code that is not following the official rules is called invalid HTML code. Why is valid HTML code important to search engine optimization and your whole marketing effort?

Search engines have to parse the HTML code of your web site to find the relevant content. If your HTML code contains errors, search engines might not be able to find the content on the page, and there ends your SEO efforts and quest for high rankings of that page.

Search engine crawler programs obey HTML standards. They only can index your web site if it is compliant to the HTML standard. If there’s a mistake in your web page code, they might stop crawling your web site and they might lose what they’ve collected so far because of the error.

Although most major search engines can deal with minor errors in HTML code, a single missing bracket in your HTML code can be the reason your web page cannot be found in search engines.

If you don’t close some tags properly, or if some important tags are missing, search engines might ignore the complete content of that page.

How can you check the validity of your HTML code? Fortunately, there are free services that allow you to check the validity of your HTML code.

The search engine optimization community’s HTML Validator is the W3C HTML Validator.

It is the service that all webmasters use to checks HTML documents for conformance to W3C HTML and XHTML recommendations and other HTML standards.

Just enter the address of a web page at the free W3C HTML Validator and the Validator will tell you what errors are on that page.

Although not all HTML errors will cause problems for your search engine rankings, some of them can keep web spiders from indexing your web pages and spoil your search engine optimization efforts.

Valid HTML code makes it easier for search engine spiders to index your site so you should make sure that at least the biggest mistakes in your HTML code are corrected.

Make sure you run your web pages through the W3C Validator, make the recommended alterations and the new MSN.com beta search will love you… The MSN search engine places a high value on proper coding practice.

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I am fairly sure, that most people who have a website are looking at the best ways of increasing their page rank in google. In this article I give free tips on how I believe you should go about doing this. These techniques are what I use on all of my websites.

I have spent huge amounts of money on search engine optimisation, which I now feel is wasted cash. For me, by far and away the most important thing is to obtain as many backward links to our websites as possible. This should be an ongoing project, far too many people in my opinion try to get rich quick, by for example buying a thousand links. This is a huge mistake, as it is totally un-natural, these people are normally penalised by google. My advice is to steadily increase links daily, hard work pays off and is normally rewarded. I also would certainly not ever buy a thousand links anyway.

So far we have established that we require lots and lots of backward links, the next question is how to obtain them. There are two types of links, reciprocal and non reciprocal. Non reciprocal links are of much higher value as they are seemingly harder to get. I actually disagree with this last point, if you write articles, like the one you are reading, one way links can be obtained quite easily, more on this later. Quick tip, start writing articles now, with the flood of blogs now joining the web, writing articles are without doubt, going to be the best and easiest way of obtaining one way links.

Non reciprocal links

To ask a person who has a website to add a link to your website for no reason, or without you adding a link back in return, is unlikely to meet a positive response.

To obtain these non reciprocal links my advice is to:

Write articles. Writing articles is an excellent way of gaining non reciprocal or one way links. Other webmasters are able to use your article on their website, including the links to your website. The article website you submit the article to, also gives you this one way link on their site.

Get a blog. Blogging is likely to become the next big thing on the internet. If you add a link to your main website on the blog this could then appear on every page. Over time a blog could have hundreds of pages.

Purchase a link text ad. It may be worthwhile purchasing a link text ad from a quality well established website. This should attract visitors to your site plus has the added page rank value for the backward link.

Reciprocal links

In any link management campaign it is also useful to obtain as many reciprocal links aswell. My advice would be to join a scheme such as linkmetro, this saves a huge amount of time, which could be better spent writing articles.

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Ok we know that we submit our blogs to the search engines because they can indexed our blog. Let us assume that our blogs are already indexed by major search engine i.e., the homepage URL of the blog in indexed. You should be aware of this that search engine most of the time indexed the main home page URL first. So now we started adding our new posts on the blogger blog. Will search engine indexed these updated posts or not, if yes then how often. After how many hours, days, months they will crawl our blog and indexed the latest posts.

Do you have any idea? Ok no problem. Actually search engines occasionally crawls the new blogs and see if there is any new posts or not. If they don’t find any then they assume that this new blog doesn’t update frequently and will crawl again after many days. So your new posts won’t be get indexed by search engine quickly. It will take many days for your blog to get indexed. So what should we do in this case?

Here comes the ping feature. Ping generally means notify. Pinging service notifies the various search engines, other sites that certain blog has just updated new posts so crawl and indexed it in the respective search engine.

So pingomatic is also one of the pinging services. Pingomatic is very helpful for the blogger blog. It has some lists of search engines and other sites where they notify the blog updating. You should use pingomatic whenever you update your blog with new posts. It is very important work for the bloggers. Using pingomatic is very easy but still you want to learn the steps of instruction then you can visit another post written by me on submit blog to pingomatic

Ok now let us assume that you use the pingomatic every time you update your blog with new posts so search engine indexes your all post and you get many visitors per day. So are you sitting idle just seeing the visitors flow on your blog, don’t you want to make money online from them? Why don’t you get something i.e., dollars, $$$ in return of your knowledge you shared with them.

Well there are many ways to make money online but we have to experiment only few at a time and work with them till we succeed. Currently I am working with the bidvertiser pay per click affiliate program. Bidvertiser is the best alternative option for those people who got banned from Google or they don’t want to try adsense any more. Ok so I suggest you try to make money online with bidvertiser

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*Do you try hard to get more sales from Northern Ireland and mainly Nationwide?

*Do you need more customers?

If you answered Yes to the above questions, then watch how to increase your sales in France with your new french websites.
The good news is You Do Not Need Any Languages Skills because I am French and I help your company to grow online abroad!

First of all , this is probably why your Google ranking may struggle:

Considering for instance your best English keyword is “web hosting” you may surely find yourself competing in Google UK organic search this way:

A – English Keyword “web hosting”

Results 1 – 10 of about 201,000,000 for web hosting
Pages from the UK Results 1 – 10 of about 5,850,000 for web hosting.

Number of search per month in Google UK: 301,000
That means 5,850,000 competitors are fighting to get those 301,000 queries.

Now, let’s go to another internet market: FRANCE using the same keyword but in French obviously.

Watch how your French competition behaves this time.

*Important Notice:
When you log into Google.Fr, you shall see 3 radio buttons under the search box category displaying:

* Radio button 1 – Rechercher dans Le Web = Search in the World Wide Web.

* Radio button 2 – Pages Francophones: meaning Pages displayed within the French Wide Web excluding France. We could name it F.W.W. for French Wide Web.

* Radio button 3 – Pages France: France only.

Google France and World organic search will display as per

A – French* Keyword “Hebergement de site”

*Radio button 1 – Résultats 1 – 10 sur un total d’environ 256,000 pour hebergement de site.

*Radio button 2 – Pages Francophone Résultats 1 – 10 sur un total d’environ 263 000 pages en français pour hebergement de site.

*Radio button 3 – Pages France Résultats 1 – 10 sur un total d’environ 244 000 pour hebergement de site.

Number of search per month in Google France: 6,700

That means 244,000 France competitors are fighting to get those 6,700 queries.

The question is: Do you prefer struggling with a crowded UK market or would you rather rank high and sell easily in Google France?

But wait, the best is yet to come!

Let’s talk now about Adwords campaign – Date: 10 February 2009. Prices are in US $.

A – Your search in Google UK Adwords Traffic Estimator will display as per:

- English Keyword: “Web hosting”

- Estimated average Cost Per Click – CPC: $10.42 to $15.58

- Estimated Ad Position: 1 to 3

- Estimated Clicks per Day: 186 to 234

B – Your search in Google France Adwords Traffic Estimator will display as per:

- French Equivalent Keyword: “Hebergement de site”

- Estimated average Cost Per Click – CPC: $3.18 to $4.51

- Estimated Ad Position: 1 to 3

- Estimated Clicks per Day: 3 to 4

The question is: Why would you pay Google $10.42 when you can spend only $3.18 on the same keyword but in a different market?

Bottom Line:

If you are in web hosting business and intend to sell online, you ought to consider seriously French speaking countries in your business strategy.
Not only shall you improve your sales but you reduce your marketing costs as well.

6 reasons to improve your web hosting sales in France now:

1 – Catalyst Entrepreneur translate your existing website in French and they do French copywriting to comply with SEO requirements.

2 – Your French website could benefit from a Pay Per click (PPC) campaign cheaper than in English and managed by our Internet marketing expert.

3 – There is room for expansion online for small medium enterprises (SME) – your company could be one of them.

4 – Extra online sales means you can earn more whilst you are asleep

5 – Your company can be as big as the ones online at advertising products and boosting sales.

6 – Finally… we offer free french domain names.

Read online: French Websites And Free French Domain Names For UK Web Hosting Pros.

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