Getting visitors to your site is key to your success – it doesn’t matter how good your website is if no one ever sees it.
There is a truism about the internet which is as valid now as it was in the 90’s when it was coined – content is king. Content is what people turn to the internet for in the first place, particularly info.
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As search engines index the web’s link structure and page contents, they find two different kinds of data about a given site or page – attributes of the page/site itself and descriptives about that site/page from other pages. Since the web is overmuch a commercial place, with so many another parties concerned in ranking well for particular searches, the engines have learned that they cannot always rely on websites to be true about their importance. Thus, the days when artificially stuffed meta tags and keyword rich pages dominated search results (pre-1998) have vanished and given way to search engines that amount trust via links and content.
The hypothesis goes that if hundreds or thousands of previous websites link to you, your site must be popular, and thus, have respect. If those links come from very popular and important (and thus, trustworthy) websites, their power is reproduced to even greater degrees. Links from sites like NYTimes.com, Yale.edu, Whitehouse.gov and others carry with them inherent trust that search engines then purpose to boost your ranking position. If, on the other hand, the links that point to you are from low-quality, interlinked sites or automated garbage domains (aka link farms), search engines have systems in set to discount the value of those links.
Your new French website can generate online sales in Europe:
- No matter if you do not speak OR understand any French language,
- No french translation issues any more,
- And you generate international sales in France day in day out.
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Equally in many other areas of web development, a long-standing statement exists between those who spirit that learning and practicing SEO should be done in-house, vs. those who feel it is best left to the professionals. There are advantages to either side, and it’s best to weigh these against each other when making a final decision:
Rewards of Making with a Professional SEO
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