I have been looking at different expert SEO companies and consultants with a lot of interest over the past few months. Some of them are very good at what they do (which is evidenced in part by their testimonials and they way they convey their message) but the mass majority of SEO companies are less impressive. Here are some interesting points on SEO companies:
1. 85% do not understand SEO and internet marketing any better than you do: This is quite surprising but true. To prove this point, just ask them about some less known SEO techniques or explanations about their methods. They will most definitely give you a vague answer. Some SEO companies are so ignorant that they tell their clients that their services entail submissions to over thousands of search engines for $49.99. Anyone with even a basic SEO knowledge will know that there are no more than 5 major search engines and the other thousands of search engines are virtually non-existent.
2. 80% will offer directory submissions: The mass majority of SEO companies are ready to charge you a hefty price for submission to 200 or 300 directories. Remember, directory submissions can be done by anyone with good software on hand. Along with that, directory submissions hold less to no value for your websites rankings, so this practice does not provide a good ROI on your investment. Because most SEO companies present directory submissions as their major service, it is quite logical to believe that they are not experienced enough to tap into better ways to market websites.
3. 30% will spam the web in order to get you your links: This is not an exact number, it is more of an estimate. The fact remains that most of the new SEO companies start spamming because they look at the quantity and not the quality of the links. Some of them post your links on blog and link farms with as many as 1000 links on a single page! These practices virtually guarantee that the clients website will get banned, de-indexed or penalized.
4. 80% of them provide standard services: Most SEO companies provide standard which take no account of your competition or personal requirements. Although that is not a problem in itself, it shows a huge lack of experience on their part. Because these SEO companies do the same stuff and compete on price, they create a market of lemons for SEO. Good results only come from techniques which only a few people have the knowledge and persistence to undertake. I always approach standardized SEO services with caution as I could save a lot of money by simply buying the software myself and using it.
5. 90% of them fail to increase your rankings: It is shocking but very much true! Some SEO companies focus on providing you thousands of links from their own network of websites. Talk about using link farms! Other SEO companies will simply do massive amounts of directory submissions in the hopes of getting you to rank high. Needless to say, these are all standardized techniques which do not work anymore.
The moral of the story: SEO is not a black and white market. Make sure you understand your SEO guy before contracting work to him or her.
Learn more about our search engine optimization service by visiting this website. If you are new to SEO and online marketing, visit our blog!
Related Story:
