In the old days, aspiring authors hoped to one day have a book published, become a best-selling author, and get a fat advance when it came time for the next book. But that’s the old model.
Now you can build your own publishing empire without the help of the “big boy” publishing houses because the birth of the internet and digital printing has now dramatically changed the playing field. In fact, even non-writers are getting in on the action!
If you know how to solve the problems of people in your marketplace and can write simple articles explaining how to do just that, then you have the serious makings of an information publishing mogul! Here’s how to do it step by step.
I’ve created this basic article information publishing outline based on cost to your prospects. For example, the first product that you publish can be offered free to the client to introduce them to your information. Later you can offer this same client more products — and as they follow this infoproduct outline, the cost of each product increases and your profits grow. Best of all — all of these items can be created with articles that you have sitting on your computer’s hard drive!
Product 1 – Write an ezine or newsletter.
This is a complimentary weekly or monthly information newsletter that delivers quick tips and information on your topic. It’s important to do a good job with this because people will probably make a decision on whether or not to buy from you based on the quality of the information that you provide.
Product 2 – Write a book
Believe it or not, there is not a lot of money in publishing a print book. Maybe for Harry Potter and Twilight authors or President Barack Obama, but not for most. But what a print book can still do for you is provide credibility. Don’t panic though – you can create a great book using articles.
Product 3 – Write an ebook or ecourse
Once you have several articles (at least 5-10) based around one particular topic, you can create an ebook or course that you can easily charge way more for than a traditional book. Think about the last infoproduct you bought? Did you pay for it then a supermarket paperback? The answer is probably – absolutely yes! People will pay more for specialized information. That’s what an ebook or ecourse can do.
Product 4 – Home Study System
Take your articles, audios, videos and organize them into a great multimedia home study course for your prospects. If your readers bought your lower end products, they are probably ready to learn a lot more from you and a home study course is a great way to do this. Again – you can create this system using content that you have already written. Think editing.
Product 5 – Create A Membership Program
All membership sites or programs are based around specialized information. In most programs you are giving valuable content plus providing a bit of hand-holding through learning the information. This is a great way to build a closer knit community of people who want to learn from you and want to connect with each other (depending on the type of membership program you provide). I do this in my article marketing training program Articology.
Product 6 – Live Workshops
Live events rock! Whether you have 5 people or 500. It’s a great way to truly connect with your clients/members, and you can create the entire program around content that you already have written. Just flesh it out and add a few powerpoint presentations and you have the makings of a great money-making weekend.
*Optional Service – Coaching Programs
In traditional coaching, there becomes a relationship with client which is based around what kind of business or life that client wants to create. But some coaches also create a curriculum based type of coaching program. Where the clients are going to learn some aspect of their business (or all aspects of their business) through the use of content coupled with one-on-one coaching. What this essentially means is that you will coach the client through a curriculum or series of lessons that you create.
As a back-end product, you have the option of selling a hard copy of that curriculum once you no longer provide coaching around that particular topic in your marketplace.
Finally while you may not be able to create and deliver all of these product ideas in 90 days (probably depending on how much content you already have written), you can absolutely design your publishing outline based on how many articles you can commit to writing in the next few months.
**Remember that if you have articles written and published on the web, you can repurpose these into any of the products in this easy article infoproduct outline.
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