Are you a chiropractor struggling with the same outdated marketing tactics that your practice management guru has shoved down your throat? Is the “economic crunch” causing your practice many financial problems? If you answered yes to these questions, you are in the same boat as a vast majority of the profession.
Times have changed dramatically over the last 3 years and so has the communication dynamic. The learners will adapt and prosper while the learned will suffer severe economic consequences because of dinosaur ways of thinking. If you are one who looks to stay on the cutting-edge of new marketing and technology then you take action and establish a presence on social networks like Myspace, YouTube, and Facebook.
After three years of massive success, doctors have finally started calling to ask me about Web 2.0 and SEO marketing strategies. I was the first Chiropractor to bring social networking as a marketing tool to others in our profession, and many were shocked when I told them I was generating massive amounts of new clients from using Myspace, Facebook and YouTube.
Once word got out of my incredible success I had several well-known marketing consultants begging at my doorstep to tell them the strategies I was sharing with a select group of my fellow chiropractors. Some would even try to call from private numbers, but I would be able to deduce from their email or website that they were calling from consulting firms.
Social networks are free to join, and anyone can become a member. You are able to set up a public profile and join a vast, global community of people from all walks of life. The key to working in these communities, however, is not as simple as signing up and sending spam advertisements to other members. In fact, doing just that will get you kicked off the site and/or irritate other members to the point that your reputation will be virtually worthless. Those who have failed at social networking are guilty of just this type of behavior. The key to getting the most out of your efforts on these sites is working with someone who has experience doing the same thing.
Web 2.0 is suddenly a huge buzzword, and while chiropractors and everyone else are trying to catch up, I’ve already established myself with several years of cutting edge methods that are proven to generate new business. For example, last month alone I made over $5,000 from a single YouTube video that I posted. The time I’ve invested in this marketing is minimal and the returns are extraordinary. If you aren’t learning about social networking you are just not interested in making more money.
Similarly, video marketing has become enormously popular on YouTube. There are millions of videos on the site, and you are competing with some of the most interesting stuff ever captured on a camera. You don’t have to be Steven Spielberg, but there has to be some kind of thought put in to your video presentation.
Social networks will open you up to a whole, new world of fun and profitability if you have the proper and necessary guidance to do it right the first time
Related Story:
