When they first originated, I don’t think anyone could’ve imagined just how lucrative and powerful social networking websites like YouTube, Facebook, Myspace, and Twitter were going to be for business growth and exposure. When I introduced social media and simple video marketing to the chiropractic profession three years ago, I was confident that these Web 2.0 platforms would change the face of marketing as we knew it. With that confidence, I still could not have predicted the explosion that has taken place globally in such a short amount time.
The amount of leverage that social media sites allowed me was tremendous. It was truly remarkable how much of my time was freed up by using the power of Web 2.0, and leveraging out the marketing work to other employees. This kind of marketing is absolutely free, so no longer was I in the hole due to overpriced marketing firms that yielded no results. I began 3 years ago to meet people in my community through MySpace, and the number of my new acquaintances grew to 50 people almost every single day. The traffic that this was bringing to my website was phenomenal. As I optimized my profile and experimented with different things, the phone calls from future patients just started to pour in. I was amazed by what was happening.
Within 24 hours of implementing my self-sufficient marketing tactics, I was successfully able to brand myself in the online community. I was able to send out information to subscribers weekly; material they chose to watch like informative videos and blogs. These people remained aware of my practice and what I was doing all the time. When you meet people online this way and keep them informed about your practice and chiropractics in general, you become the go-to chiropractor in your community. That’s just the beginning of the success you’ll unleash.
One of the things that I was able to capitalize on very early in my social network endeavors was simple chiropractic video marketing. Making videos and uploading them is a fairly simple, quick process yet so few chiropractors have even thought to marketing to their community this way. A word of advice, though. After you shoot your video from a video camera or digital camera, many times you will need to compress the actual file using Windows Movie Maker (if you have a PC) or iMovie (if you have a MAC). Then, you will be able to edit or upload to a video sharing website like YouTube.
I noticed a while back that videos receive tremendous index status in the major search engines. When you understand the basics of optimization, you can begin to see your material reach top billing as well. When the most highly targeted visitors see your videos and get the link to your website, you officially have the internet working for you and your chiropractic practice 24 hours a day. My new patients said they felt like they already knew me, even before stepping into my office. That says a lot! When I provide new health and chiropractic information over the internet to help and inform people, they sense that they’re not getting junk or spam. They’re getting information and support they can trust.
Almost half of the content online today is video, and its time you jumped on the bandwagon and put your chiropractic marketing into high gear. Remember, the more material you have online in the best variety, the more credibility you gain. Just imagine Googling someone or something, and coming up with a particular office or practice in multiple top billing positions. That person would automatically appear to be the authority on something, right?
I take my viewers on fun journeys in my videos to really give a total experience of learning and putting people at ease. I’ve filmed tours of my office, talked in detail about my practice, and given pointers and tips to people searching for answers to their chiropractic questions. I’ve even shot segments on vacation in Costa Rica! When you keep the videos fun and interesting, people are going to always want to come back and see more. They will perhaps share your videos with friends, and things only can grow more from there.
It’s important that you put out 1-2 videos a month as a minimum. This is how you can canvas the search engines and come up in multiple places. You must keep pumping out material so that your position stays strong in search engines. There’s no need to outsource your videos because it will cost a lot of money and it’s so easy to do yourself.
Make sure you’re relaxed and having a good time while making these videos. You want to present yourself as being the warm, professional, and friendly person that you are. That way, people will feel like they know you, and they’ll want to stop in to your office and utilize your services.
Lastly, find a chiropractic coach with a proven track record who’s been leveraging social media and social networking the past several years. Since the social media landscape is so vast, it’s a good idea to find a consultant that solely specializes in this type of chiropractic marketing. This is not the type of material that can be effectively taught for an hour at a multi-topic seminar. After you find your mentor, hang-on for one incredible ride. Your chiropractic practice and business live may never be the same again!
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