Do you Google your companies brand name only to find that a negative report on a website such as Ripoffreports.com has made it’s way into the search results above or below your companies website. Whether the complaint is valid or not does not matter. What matters is that it is there for everyone to see as if they were airing out the dirt laundry of your company. These types of reputation tarnishes can have a huge impact on your company. Learn how to protect yourself from them.
Entities such as Ripooffreport.com have grown in notoriety as of late and are under intense debate about their fairness. Some have even suggested the fact that founders periodically create false reports so that they can profit from the companies seeking to remove the comments. Many people do not know this but Ripoffreport will remove a comment if they accused company is willing to pay a $10,000 fee.
Sadly these websites do not normally do any inquisition as to whether customer complaints are valid. Anyone can post a negative comment (including a competitor). Is this fair? The truth is that it does not matter. What matter is that those reports showing up as a search result for your brand if hurting your brand. A LOT!
So what can a business do to remove and protect itself from these types of bad press, without having to pay $10,000 to remove a single negative comment. That is where online reputation management training comes into play.
Search engine marketing consultants like Orlandosearchenginemarketing.com have been using reputation management for years to protect brands from negative press. How do they do it? Easy, at least if you are an internet marketing firm. They simply do the reverse of what they normally do. Instead of marketing a site to get to the top of the search engines, they make enough supporting sites targeted at the keywords the negative press shows up for, and gets those sites to rank for that term. They do not delete the negative results. They simply push them down as far as possible.
This can be a daunting task for a business to handle on their own. Often you have to promote 7-9 results above the negative comments instead of just one. The good news is that it is usually for a low competition search. Most brand name search can be easily one within several weeks or a month.
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