Black Hat Is Back: Is it as Sinister and Evil as People Make it Out to be?
It doesn’t take a rocket scientist to comprehend that the main objective as a webmaster is to show up higher up in the search engine results pages as possible}. Knowing Google is so intelligent, what is the possibility that an average web enthusiast can appear at the top in the SERPS? Is there a blueprint to give yourself an upper-hand over others that aren’t informed?
Depending on what market segment you are enter, the solution to that question isn’t simply cut and dry. The solution to this million dollar question really relies on which niche you are trying to get into. Obviously if the niche you are entering is highly saturated, the most targeted keyword phrases will have been already targeted by your competition and it will be very hard to appear on the first page.
How many times have you queried for a subject and discovered the first page of results are totally garbage? It’s undoubtedly frustrating if you’re always hitting the back button to redo your search. Logic would then dictate, if you are serving up useful information that is highly related to the search term your visitor is searching for, then your “bounce rate” should obviously be less.
Now despite all the above-board or “white hat” methods around, there have been some naughty webmasters who have achieved top rankings in the search engines using frowned upon tactics which are known as “spamdexing” – or Black Hat SEO} Is it sneaky and/or evil to outrank OTHER people’s sites which are actually more relevant than yours? Absolutely. Is this a common practice amongst webmasters? Absolutely!
Google, however, is really clamping down on some of these “old school” methods of cheating the search engines}.
Some of these techniques include, but are not limited to:
Metatag & keyword stuffing, invisible text or links, link spamming, and cloaking.
*By the way, Black Hat is Back 2 doesn’t necessarily promote or endorse any of these methods and Howie is adament to ensure that you feel comfortable with using his techniques in your business model.
Each of the above techniques is a form of Black Hat SEO or Spamdexing , and will usually get sneaky webmasters who utilize them to use banned from the search engine or “sandboxed” – which is a fancy word for being delisted from the main search results. Not the best thing to happen as a webmaster. One of the most aggressive marketers out there is Howie Schwartz and his teachings are documented in a video series called Black Hat Is Back.
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