One of the most important elements of an effective Google Adwords campaign is selecting the right combination of keywords and keyphrases. There could be millions of keywords associated with your niche and playing a guessing game for the ‘right’ keywords can be costly. Google offers its own keyword selector tool to make the process of choosing keywords easier, but there’s are a handful of other tools you can use to fine-tune your campaign.
Most adwords veterans, the ones that actually profit from Adwords, use a three-step process in selecting keywords and keyphrases. Step 1 is to start with the most common and obvious keywords and input them on a keyword tool to determine the volume of searches for each keyword. Step 2 is searching for keyword synonyms and other relevant terms that their target market uses. Step 3 is all about optimizing the list by weeding out inefficient keywords.
You need to have the correct keyword tool before you can use this three-step process. The best keyword tools are Google Keyword Selector Tool, Keyword Discovery, Word Tracker and a simple Thesaurus according to Howie Jacobson, author of the book ‘Adwords for Dummies’.
You have free access to Google Keyword Selector Tool in your adwords account. This tool is great for searching synonyms and other relevant or appropriate keywords for your niche by entering your preliminary keywords into it. This tool can also make comparisons between keywords in terms of search volume, monthly trends, advertiser competition, and average cost per click.
Keyword Discovery allows you to manage numerous lists of keywords and keyphrases, compare keyword data and produce reports easily. This is a much powerful tool than Google’s and are suited for Adwords and SEO veterans. The only downside to this is that you need to pay for Keyword Discovery. Consider getting this tool once you have experience with Adwords.
Word Tracker is a keyword tool that has two versions: a paid service and a free tool. The paid service is obviously better than the free tool. However, the free tool provides basic search information and is quite useful for comparing search volumes for a specific keyword. Word Tracker’s data are also known to differ from Google’s Keyword Selector Tool.
Keyword tools are really effective at digging deep into a niche and getting long-tail keywords and other relevant keyterms. Keyword tools are convenient for comparing hundreds of keyword data side by side and even allow you to export all your work into an electronic spreadsheet or other soft document format to back-up and store your data locally.
Understanding what your target market is searching for will help you create compelling and high-impact Adwords ads which in turn can increase click-through rates. If you’re just starting out, take advantage of the free tools available and print out or organize the results to build your baseline keyword list.
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