In essence, online reputation management is the process of ensuring that any bad news that get published about you is buried under hefty piles of good news so that it doesn’t get found.
This practise is being used more and more not only by the rich and famous, but by the not so rich and the not so famous.
It is becoming almost commonplace to “Google” potential business associates or partners, therefore if people want to tarnish your reputation for whatever reason, they will most likely get a page ranked in the top Google results page for the search for your name. This could happen without you even knowing.
In these enlightened times, the net is alive with information and with the rise in popularity of the blogging, face book etc it is now easier than ever for any disgruntled client, customer, lover, journalist to paint a less that savoury picture of you.
This is where you will need the services of a leading search engine optimization company, like us. We can simply remove some of this unwanted material in some cases, but this is a very difficult process. What we then do is fire large quantities of positive information in blogs, content, websites etc. at your name and push it above the negative stuff in the rankings so that it gets buried deeper than anyone will look when researching you.
What this effectively achieves is that as the SEO magic is worked on the positive content and it moves up the search engine rankings, it will push the unwanted material down to where far fewer people are ever likely to find it.
A search in Google for Kate Moss will show that she has recently had her name cleaned. As in the listings all of the more salacious stories about her are on the second and third pages and the top ten results are filled with only positive listings. In light of her recent news worthiness this would not be the case if the results were ranking completely naturally.
Much the same as it does in the rest of the world, bad news travels faster and further on Google than good news, it is therefore crucial that you have some positive content about yourself out there either when this does happen, or before it happens as a method of prevention.
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