If you really want to waste your advertising dollars, write enticing Pay-Per-Click ad copy that incites your viewer’s curiosity and compels them to click through, whether they want to buy your product or not.
As an internet marketer, your success also depends largely on your ability to make the most of your marketing budget; and there is no form of advertising online or off which yields a better return on investment than pay per click (or PPC for short) advertising.
Pay-Per-Click (PPC) is a game-changer. If you use the old strategy of attracting attention first, and then selling your product, you end up paying for the clicks of the voyeurs, those viewers who are curious about your ad, but either don’t understand your product yet, or perhaps already know that they don’t want to buy it.
PPC ads cost nothing to the advertiser unless they are clicked, meaning that the advertiser is assured of a visit to their site, if not an actual sale every time that they end up paying for their advertising. Compare this with print or television advertising, where the advertiser has far less control over whether their ads are viewed at all, let alone generating the sort of interest represented by a website visit.
Join a social bookmaking site and contribute. If you use a blog, ping it at pingomatic to notify search engine robots.
Join kirtsy, spicypage, zimbio and other Press Release sites and create a free web page for your website.
One of the biggest advantages of using PPC advertising is that you can easily monitor and track their results and fine tune your campaigns on the fly; something which is impossible to do with traditional media formats. For small business owners and internet marketers of all stripes, pay per click advertising represents the best possible return on investment for your marketing dollar. Its accountable, highly configurable and budgets can be set by the day, the week, the month; allowing you complete control over your advertising costs ” and your returns.
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