While searching for marketing books by Jay Conrad Levinson I stumbled across the book Cunningly Clever Marketing. Right there on the front of Cunningly Clever Marketing’s home page was a review written by Jay Conrad Levinson stating how great the book was, so I asked myself Why not give it a try and ordered my copy from the website.
The Way The Book Was Shipped
The book made it to my home very quickly, 4 days after I ordered it and it was shipped via FedEx. So far this company is off to a good start. Normally when I order a book directly from its own website it is shipped via USPS and the book comes in destroyed.
How The Book Looks and Feels
I immediately noticed the front cover. Its a book with a large fox in snow on the front of it. Clever marketing cover or stupid graphic designer? Im going to go with clever marketing cover since the book is called Cunningly Clever Marketing.
At 416 pages of glossy paper, the book is incredibly heavy. You could probably use it as a boat anchor for one of those crabbing boats you always see on Deadliest Catch. If you locked your keys in your car and happened to be carrying Cunningly Clever Marketing, dont call pick up the phone and call locksmith. Take that book out and smash through the window. If this book was worth its weight in gold you would have an off shore bank account holding your millions!
All kidding aside, you can not judge a book by it’s cover (or its weight) and I decided to open the book up and get reading.
Contents
You can tell the book is self published by the massive amounts of spelling errors throughout the book, however that is the only down fall to this marketing book. Andrew Wood shows off his marketing knowledge within Cunningly Clever Marketing, with every idea contained within the book being easy to apply to almost any business. The book has massive amounts of marketing information compiled into easy to read chapters. Have a question about running a direct mail campaign to generate leads? Read Chapter 63 and become a direct mail master. Do you have to come up with a good unique selling proposition (USP) for your new business? Read chapter 10.
Cunningly Clever Marketing kicks the standard for all marketing books up a to a new level. There is simply not another internet marketing book out there that I have read that contains as much information into an easy to read book. From direct mail marketing to selling more product to email marketing to building websites. This book contains it all.
Final Opinion of Cunningly Clever Marketing by Andrew Wood
Cunningly Clever Marketing by Andrew Wood is an absolute must read for anyone in the marketing, internet marketing or selling industry. As I said above, this marketing book has become my new internet marketing hand book, and I am sure that after you read it, it will become yours as well.
Roy Williams in a new and upcoming reviewer of new Marketing Book. He specializes in reviewing internet marketing books and tries to find the best Marketing Blogs on the internet.
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