Factors for optimal search engine ranking are often treated like top-secret information vital to the protection of the Internet! Google and other search engines aren’t big on letting website administrators in on their methods for ranking web pages in the average search, let alone giving you their version of the top ten tips for better search engine ranking. A typical search on a topic like “antioxidant supplements” can turn up hundreds or even thousands of web pages that match the search, only a fraction of which are useful for what you need. Generally, only the first 10 applicable matches are displayed on the first page. Anyone running a web site wants be in that first 10 because users will generally find and answer that satisfies them in that top 10. That’s why knowing what the top ten tips for better search engine rankings is so important.
Let’s take a close look at the top ten tips for better search engine rankings.
1. Choose good Target Keywords – understand how your audience think. Your webshop sells groceries for home delivery. If someone queries a search engine for “online supermarket” or “groceries delivered” you of course want to claim one of the 10 sought after spots on the first page of the search results. If a different page on your website is focused on “snacks and chips”, then you should give that page it’s own keyword “snack foods”.
2. Put the main keyword for search in the title tag of your web page. It is very important to put your main keyword or phrase in, to that they are displayed as the title of the page. Something along the lines of “Hot make-up for girls at bargain prices” might attract the target users attention. A snappy title is always good as well.
3. Make use of your keywords and phrases in the body text of your site. Only when it makes sense though. Don’t go crazy and put it everywhere. Search engines doesn’t like it and might penalize your web page for doing “keyword stuffing”.
4. When other sites link to you, the words they use for the link are vital. This is the anchor text, which is the clickable text of a link to your site. You should contact the other websites who are helping support your content and let them know what you prefer the anchor text to be.
5. Inbound links – It’s simple, more is better. Inbound links are very important. This is the part where you need to put on your salesman hat and aim at getting as many other websites to link to you as possible.
6. Only get links from web pages that are relevant to your niche. It’s just doesn’t work for a website about sports news to do an inbound link to “Make-up for girls”.
7. You will get more traffic as your site ages, and that helps your chances of getting into that coveted top 10 results list. Naturally it’s impossible to force that ageing. It takes time, so be patient.
8. Relevant Content – a snappy title with a great target keyword isn’t worth anything if the page content is not relevant to the keyword. Make sure to make keywords a natural part of the content.
9. Generate HTML links on the home page of your website that guides to other related parts deeper inside your website.
10. Perhaps this tip should have topped the top ten tips for better search engine rankings list. Don’t do spamming! Don’t try and stuff the same keyword into a meta tag repeatedly. Don’t use hidden invisible text – even though it can be tempting, it doesn’t work. The search engines can pick stuff like that apart in a split second.
Written by Rune Risom, a respected and innovative online search entrepreneur through the last 12 years. For a limited time you can get free seo tools from his professional seo services company, SEOsupporter.com
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