Rain- That’s been the forecast here in New York for what feels like forever or at least the last bunch of months or so anyway! Let me ask you, at what point did Seattle and the North East Coast make a switch and I was so damn clueless?
As rain was the main subject of discussion for the majority of us Northeasterners the beginning of the Summer, it brings to mind a lesson on Branding I learned from Dr. Benjamin Mack which co-incidentally he entitled How to Be a Rainmaker.
In this and ensuing articles I am going to attempt to cover the key elementsof the talkwhich included: 1) How to Make the Lightning, 2) How to keep the lightning striking and 3) How to Bottle your Lightning.
Those not acquainted who Ben Mack is should know that he ranks among the top dogson Branding currently in the country bar none! Mr. Mack (or should I say Dr. Mack) has held positions at some of the most respected advertizing agencies during his memorable career. How does Vice President for Brand Strategy at one of the major corporations grab you?
In essence what that meant was he was a strategist in charge of a ” Billion dollar account (yes, I said ” BILLION or 500 Million dollar budget!). Do you think he knows what he is talking about? I certainly do, and not only has he worked magic for the companies he worked for, he is also a Professional Magician who at the age of nineteen was the youngest recipient of the Award of Merit given by the Academy of Magical Arts.
Do you know what a Rainmaker is? Do you want to become one? A rainmaker aside from the apparent implication of a indian shaman who using magic makes it rain, is an individual with the outstanding knack to be a magnet for clients, exploit (in a good way) political connections, and bottom line, make the business a lot of dough. However, when it rains the lightning isnt too far away! We will get more into that in a bit.
As an internet Marketer your chief duty is to “up sell” individuals on their perception of reality. In Ben Macks book “Think Two Products Ahead” he speaks of how effective branding only occurs when companies think two products ahead rather then thinking in just the here and now and for them to assemble thriving affiliations with their clients by means of their Brand The section in the book where Ben talks about creating your Legend Platform is worth its weight in gold!
Your “Brand” (the one called YOU!) is formulated around the notion of a “legend” or that is told repetedly and in the log run grow stronger as days and weeks or even years go by. These tales are acceptable to be conflicting to each other. So, if you had to single out what type of story you would use to allow your business sparkle like a diamond (you are reading articles like these to do so correct?) why not have them be legends. How else will you become “Legendary” in your chosen field without them?
Stay tuned for the next part in the series of articles covering Dr. Bens How to Become a Rainmaker.
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