Have you fallen into the trap of reducing your marketing efforts during the recession? Although this may seem like a wise way to free up some more cash for your business in the short term, in actuality you may be passing up on an immense opportunity to grab valuable market share – while your competitors scale back.
I invite you to suspend your judgement for a moment while I elaborate.
If you study the most successful people and businesses, what you’ll start to notice is that they’re actually more unconventional than you might initially think.
Take Warren Buffet for example.
While most think of Warren Buffet as a relatively conservative blue chip investor, he’s more contrarian in his strategies than he appears to be. For recent back up evidence, simply look at his multi billion dollar investments in Goldman Sacks and GE when markets were extremely volatile and uncertain. His recent investment in late 2008 totaled 8 billion dollars in these two companies (a huge chunk of his net worth) when many people were liquidating their investments from fear of further loss.
While most people were cashing out of the markets, Buffet was moving in – and moving in big.
After all, you can’t achieve the returns that he’s achieved by acting like an every day investor. He obtains a significantly lower cost base on his investments and ultimately realizes significantly more upside.
Similarly, shrewd businesses also see this market downturn as a land grab opportunity that can offer high financial rewards. While their competitors slash marketing budgets and cocoon into a near hibernation, street smart marketers are engaging in a veritable market share land grab – and they’re topping up on cutting-edge web site marketing services at their disposal to help get the job done.
How are web site marketing services a wise choice for generating customer leads? Listed below are just a few of the advantages of online marketing when compared to traditional marketing methods:
1.) Internet marketing is generally much more cost effective than traditional marketing methods and yields a higher return on investment.
2.) Online marketers can test their online marketing campaigns on nominal budgets, allowing them to predict the overall efficacy of a larger future campaign to a good degree of accuracy.
3.) Internet marketing can easily generate long term payoffs while the same can’t often be said for popular traditional marketing options like TV, print or radio (once your campaigns stops, your lead generation stops). On the other side of the coin, your investment in search engine optimization or affiliate marketing can generate ongoing leads from your initial spending.
4.) Online marketing can be changed and updated very easily. It’s flexible.
And I could go on…
During these trying economic times, I invite you to adopt Warren Buffet’s contrarian philosophy as it applies to marketing. Don’t get sucked into a herd-based mentality which tells you to adopt a “wait and see” attitude during a down business cycle. Taking the same approach as the herd won’t create extraordinary results. Experiment with new forms of marketing, including the many web site marketing services available to you at lower cost than traditional advertising methods.
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