Guerilla Marketing for an online site or blog is not a “fixed” group of strategies. No strict regulations apply as such (however, see the guidelines, below) Guerilla marketing gets its power from originality and innovation. It does not entail expensive conventional avenues like TV or radio campaigns. These are tried and true methods that conventional companies have used for years: hand-outs, pens, T-shirts, or decals.
Where Guerilla Marketing differs is its unusual marketing tools like contests, public relations stunts or other atypical ideas that you might come up with. Podcasts are growing in popularity. Think outside the box.
To begin your work as a guerilla marketer, you first need to exercise your creativity. Find different methods to get the message about your merchandise or service to reach possible clients.
Examine what you sell from the perspective of the customer. Who is the target consumer for this item? How do their minds work? For example, if teens are your target demographic, you will try to steer away from boring campaigns and aim for something dynamic. However a trendy and cutting edge campaign is not liable to draw the elderly or conservative business types. For a demographic that is based on gender rather than age, naturally you should customize your campaign to appeal to either men or women.
Business ethics and workmanship are imperative, whichever marketing strategies you may employ, guerilla or not (for guerilla marketing, employ a host of tactics. Don’t limit yourself to just one or two)
Regardless of what others may say. As is the case with any other business that enjoys success, spreading the word is useless if your product or service is second-rate. The best marketing technique is word of mouth. But it is also a two-edged sword. Word of mouth can be damaging if your product is not acceptable. At one time I worked for a national tax company that reminded its employees of the saying — something to the effect that if a person is happy with your service, he/she may tell one or two friends. But if they are not happy with you, they will inform everyone they know!
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