Dear Friend,
Due to so much talk about keywords these days, people want to know the best keyword density? Some say between 2-8% is best, while others may say that is too low. Some feel that 10% is best. However, there can be too much of a good thing.
It may serve anyone well to abide by Google’s rules when it comes to the number of keywords you should use because they are the number one search engine. So, if they say 5% is enough that is what you may want to stick with.
With major search engines online such as Google, MSN and Yahoo incorporating keyword relevance to the web content, the main focus at one time, keyword density has taken a back seat. In fact it is not give a lot of importance.
However, the sad part is that most web masters still rely on keyword density and ignore content relevance. For instance, the words ‘car’, ‘shopping’ and ‘book’ are used most commonly in online searches. In case, you had these words in your website, you have already ensured a hit. However, this system does not work any more. Earlier, you could easily use sex as a keyword wherein your site is about farming.
The above stated importance of keyword density has resulted into a lot of misleading search results. This has lead to giving more emphasis on keyword relevance to actual content by search engine operators in order to enhance their services. Now, if you have a website that’s focused on rutabaga farming and want to attract more traffic, the search engine will get confused as your keyword ‘sex’ scattered around the website doesn’t relate to the topic at all. This results in your site setting blacklisted or penalized from search index.
By writing articles and strategically placing keywords throughout the article, you are doing your business a great service. The key to success in this area is to use keywords that are relevant to your website. By writing informative articles with good keywords, you will do much better than if you do not.
To your success,
Jason
P.S. I am unable to emphasize on the importance of keyword relevance to the content. However, this importance is very valuable to the search engine in order to attract the right kind of traffic.
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