Aroma Espresso Bar, already the most successful coffee franchise in Israel and expanding rapidly in the United States, announced today that they have hired Originet Internet Business Solutions to develop and implement their online food ordering system. Originet, a New York Web Design and development firm, is one of the industry leaders in e-commerce solutions.
The success story of Aroma, an Israeli national success story in the past decade, started in 1994 as a small one branch coffee shop. They currently have over eighty branches in Israel and have positioned themselves as a legitimate international player. With outlets in New York City they have accessed a foothold in the U.S. market and are using their patented “Eight Pillars of Quality” and philosophy of one branch per franchise to compete with major chains such as Dunkin Donuts and Starbucks.
Aroma Espresso Bars, in addition to their patented coffee that uses only Arabica beans from Africa and Central America, also has a healthy selection of sandwiches and salads. Their policy is to serve only food that is tastier, fresher, better and healthier. This gives them a decided edge over other chains that carry just high fat pastries and fried foods. The food served at Aroma is fresh and prepared in an open kitchen, on site, where you can see the ingredients and the people preparing them. This design was planned very carefully and is part of the overall strategy of the company. Aroma Espresso Bars have incorporated fresh and healthy food, quality delicious coffee, a short but varied menu which is easy to order from, and an in-store ambiance which makes customers want to return time and again. They don’t frozen or pre-package goods of any kind and their servers and cooks are highly trained customer service professionals.
Originet will create an online system for ordering coffee and menu items that can be either delivered to your home or office or picked up. This is a first for this type of business and should put Aroma on the map as a major competitor here in the United States. Aroma Espresso Bars hopes to get hold of a large market share of the billion dollar coffee industry by using their experience and successes in Israel as a starting point. They have deliberately positioned themselves in between fast food restaurants and traditional coffee cafes to create a market position they will be able to grow rapidly in.
Originet Internet Business Solutions offers e-commerce services and an integrated shopping cart solution that makes it easy for customers to order multiple products. Online sales brought in a little over $300 Billion last year which was almost double the 2006 number of $160 Billion. Aroma is planning to become one of the beneficiaries of this expanding market and show the way for others in the food service industry. Originet, already an industry leader in their own field of web design and development, has the skill and the technology to get them there.
Related Story:
