Search engine spamming is a questionable technique to improve a web site’s ranking. This illegal practice has proved to be a vexing problem for major search engine companies, which are helpless in preventing spammers due to newer techniques being implemented. This also affects the hard work of a search engine optimization expert in attracting legitimate web traffic.
One of the popular black hat SEO techniques employed by shadowy operators is the creation of junk web pages. These “fake web pages” have no apparent purpose other than spamming search engines with doorway pages and keyword stuffed pages. Thousands of junk web pages are created by spammers with the consent of some web page hosts, advertisers and advertising syndicators. The spammers create false doorway pages and work with other sites. These sites redirect traffic and send advertisements from ad syndicators.
So, who are to be blamed for spam problems? It is a collective effort and large advertisers are also liable for the creation of junk web pages. In fact, it’s the funding from advertisers to the spam industry that has resulted in the cluttering of junk web pages with irrelevant and low-quality content, thus reducing the productivity of the web user. There are also some blog hosting services adding fuel to fire by permitting the use of junk pages stuffed with irrelevant keywords and phony doorway pages.
While creating junk pages spammers stuff keywords at various place, these include:
- Placing keywords in Meta tags and CSS to influence rankings.
- Place keywords in a websites code.
- Inserting repetitive keywords in the web page’s body.
Search engine optimization SEO services spend day and night to increase the site’s ranking by following the required guidelines. An Ideal SEO expert in India makes sure he follows the Google Webmaster Guidelines to optimize the site. Major search engines index those pages that follow white hat SEO techniques. This results in futile attempts by spammers. A search engine optimization expert hard work doesn’t get wasted for sure!
I am the webmaster at www.synapseinteractive.com . Synapse Interactive is a Search Engine Optimization (SEO) company based in India. Article Source:http://www.articlesbase.com/seo-articles/coping-with-the-junk-page-epidemic-840704.html
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