Are you preparing your learning content ready for migration to a learning management system? If so, you’re probably making an overwhelming number of choices. Beyond all those choices about the content itself–what to include and how to do so–there are decisions regarding navigational, format, and others. And beyond those basic ones there are the finer choices related to design and style. Part of this more subtle element is the brilliant design of your e-learning course logo.
First, a disclaimer: compared to many other e-learning course choices, a logo is really quite unimportant. Your content itself needs to be unique, strong and effective in order to survive and thrive. However, it’s also true that no one says “Don’t judge a book by its cover” for nothing. The reality is we all do it; we make quick, visually-based judgments all the time. We do it when we decide about everything from soap to dinner to cars, to even more important choices involving education and romantic partners. Considering this, it must also be acknowledged that a smart and memorable logo can distinguish your courseware from others. It can pique the interest of potential users, and stick with them in the future.
So what types of logos work the best? Keep in mind this rule: your logo acts as the visual illustration that represents your e-learning course. Essentially, it will embody your learning content. But it will also, after some time, facilitate viewer recognition of (and trust in) your product.
Logos can be a simple name or logotype or an ideograms (visual including icons, signs and emblems). Ideograms are often easily recognizable alone. For example, the McDonald’s arc is easily identifiable without the necessity to see the word “McDonald’s.”
Even though you could hire a graphic designer to design your e-learning course logo, why not add a more personal touch and design your very own? After all, it’s your learning system based on your professional expertise. And anyway, it’s not difficult to design a logo. And sometimes it can be fun.
So, how do you come up with a great logo? It won’t come to you in your sleep. You have to make your hand do some work. Tirelessly brainstorm your ideas and sketch them out by hand, using up lots of paper. This is the strategy big design companies use. Their graphic designers sketch everything out by hand before even going near a computer. Sketching by hand is the easiest and quickest way to imagine and design your courseware logo.
Once you have your simple and aesthetically pleasing logo design, it’s time to play with it. Try many different things. Experiment with different shades and colors. Try different combinations. Put your logo in many situations, adding text in different positions to find out where it looks best. Try out different fonts and sizes.
No matter how you do it, strive to design an e-learning logo whose structure and uniqueness best suits your learning management system course.
Develop online training modules for logo design, E-Learning Courseware and other topics on Coggno’s Learning Management System. Share your expertise now. To create a free account visit http://www.coggno.com/lms3, complete contact form to start the process.
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