Content is the royalty of establishing credibility, gaining trust and producing sales. It is KING, gets to wear the crown, sit on the throne, and rule the world. While it is still a good idea to send high quality content to your subscriber list, there is a much more lucrative list made up of customers who have no concern about content.
“What is this type of list?” you ask. – The “announcement list”. I’ve been teaching about the “announcement” list since at least 2002 (on record at an event). And, yet, it’s a widely untapped asset in most email marketing circles. The main reason is: nobody’s teaching it. And so, nobody knows anything about it, let alone how to effectively create one of these lists. So, we’re going to revisit it.
——————————————————-
What Is An “Announcement” List?
——————————————————-
DEFINED: A list with the sole intention to inform when something new is ready for consumption, purchase or review. It announces “Come check this out, XYZ has just been released!” When you first think about this, you probably think, “Why would I even consider joining a list that is only a sales pitch and has no content?” Said that way, it really doesn’t appeal to me either. But we aren’t going to say it that way so How do you say it?…
——————————————————-
How About An Example “Announcement” List?
——————————————————-
If you go to my site you’ll find a textbook example of this concept. PLRSO stands for “Private Label Rights Special Offers” I established this list for the sole purpose of informing people anytime I have a new PLR offer available for them to buy.
Got it? No ezine articles sent to them, no weekly newsletters, no blogging, no special reports, NO CONTENT, period!. These subscribers get sales messages. With a current total of 2,822 subscribers some of whom have already purchased many of the special offers which have been “announced” to them.
Does it Work? I’ll give you a few of the reasons…
1. I took something that was “in-demand” (PLR) and I allow people to get a head-start on the world by knowing about new releases FIRST by joining this list.
2. It’s not billed as an “announcement list”, but rather a “Free PLR Club”. Big, big difference in perception.
3. I purchase a separate domain name for it, increasing the perceived importance and value to those who subscribe.
4. You don’t have to buy to join, nor do you have to buy after you’ve joined. No commitment. Buy what you want, pass on those you don’t.
5. An example of cost is provided with what you can purchase presently. This further shows the “value” of the complementary membership.
Okay, the big kicker that makes creating the “announcement list” a total no-brainer… my affiliates are free to give away “no cost” memberships to the club! Just like what they got when they joined. Then when someone buys an offer through their referral, they get paid on the sale. So I get gobs of people wanting to promote and build my list for me. It is win-win-win.
Is that sawdust I hear burning?…
——————————————————-
What Kind Of “Announcement” List can I Build?
——————————————————-
There are a wide variety of “announcement” lists that you can build. Let’s briefly look at nine of them…
* PLR List. You can swipe my idea and create a list of private label rights buyers.
* New Offers List. When you have a loyal following there will be people who love what you produce and want to be notified any time you have a new product coming out.
* Pre-Launch List. Send information out to this list to create buzz and anticipation for an upcoming new product release several weeks (even months) in prior to release.
* Ezine Publishers List. Build a list of publishers who want to know any time you have a new ezine article that is available for reprint in their ezines.
* Bloggers List. Allow bloggers who are looking for ready-made content to post to their blogs. “Announce” to them when you have new content.
* Industry News List. How about becoming the “go to” guy or gal to share breaking news about your industry?
* Joint Venture List. Everyone needs a list of partners and affiliates ready to promote your new offer anytime you have one.
* Incentives List. You need a list of people who you offer “an incentive” to if they purchase an offer by someone else through YOUR affiliate link.
* Freebie List. On a regular basis, give away rebrandable content to these subscribers to earn commissions from their efforts.
These nine types of lists won’t immediately be buyers from the get go, but the subscribers can become buyers and generate revenue if implemented. While content may be king, there are still a lot of princes, dukes and earls out there too.
Related Story:
